The SNAFU Manifesto

A manifesto is a written set of rules and opinions that everyone who believes in a thing or an idea can look to for guidance and inspiration. Words to live by, you could say. At SNAFU, we have lived by the following manifesto since we started the brand in 1999:

The best bike riders are progressive, freethinking and open-minded

The best bike parts are reliable, strong, light and affordable

Competition improves many things, but it doesn’t define them

Old and reliable is better than new and unproven

Servicing things that work is better than replacing things that break

Excellence requires skill

Skill requires knowledge

Knowledge requires respect

Respect excellence